Copywriting
I have experience in writing for all marketing content and platforms for the construction, manufacturing and retail industries. I write tailored pieces for digital and print promotional material and will implement your copy paying attention to 3 main aspects:
Purpose Audience Platform
Read on to find out why these are important aspects to consider before you start with copywriting.
1 Purpose
The intentions of the editorial and overall campaign initiative will affect how the piece is structured. For instance, you might want to grow your brand awareness instead of making quick sales. Such goals would affect the type of writing needed.
2 Audience
To target your intended audience effectively, bearing in mind the running time, placement and publisher, the piece will have to resonate with your intended viewer. A Business to Business or Business to Customer relationship and industry will determine how you address your audience.
3 Platform
Different media, whether digital or print will have their own loyal consumer base. It is therefore important to understand the tone and level of professionalism and detail needed to appeal to your intended audience across each platform. You will also want to maintain your own brand integrity, and not tarnish the reputation of the platform or publisher.