Ariana Bryant

Editorial

Copywriting

Exceptional, tailored copywriting for your digital and print promotional material. Tailored copywriting is implemented through 3 main aspects:

Purpose Audience Platform

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1 Purpose

The intentions of the editorial, and overall campaign initiative will affect how the piece is structured. For example, if you are entering an award you will generally need a formatted document that describes and promotes your product, project or service with highlighted points targeted towards the judges’/winning requirements.

2 Audience

Audiences can vary from short to long term depending on where your piece will be published. To target your intended audience effectively, bearing in mind the running time, placement and publisher, the piece will have to resonate with your consumers individually.

3 Platform

Different channels, whether digital or in print will have their own loyal consumer base. It is therefore important to understand the tone, and level of professionalism and detail needed to appeal to your intended audience across each platform, while still maintaining your own brand integrity and not tarnishing reputation of the platform or publisher.

 

To see a copywriting example or to receive an estimate, please complete enquiry form.

 


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